Like artistic gymnastics, where aesthetics and the execution of movements are judged, branding and brand management demand a refined sense of creativity and aesthetics. Our team is engaged in all activities that contribute to preserving and strengthening the brand’s value. We watch over the identity and ensure a consistent presentation to achieve the desired market perception of the brand.
Curating and managing a portfolio of brands that meet specific market needs and adhere to high-quality standards.
Clients who lack a developed online presence, especially an e-commerce platform, are losing money. That’s why we have developed our own system for creating web portals – COOL MEDIA HUB PORTALS. Whether our client want to manage the e-commerce platform yourself or leave it to us, we offer a fast and efficient solution. We use the latest technologies and trends in design, security and privacy. Each E-commerce platform is unique and tailored to the requirements of your business. B2B and B2C.
Every race requires teamwork where each team member has their role and responsibility. We take care of all necessary documents for cargo transportation. We forecast costs and inventory to create reliable forecasts. We pack and store products. We take care of implementing forms for new product lines as well as all other related administrative documentation.
For our current and future brands, we have developed a network of over 150 stores. Tailored digital marketing campaigns using cutting-edge platforms and tools. For every euro invested, we generate, on average, 1.5-1.7 euros in revenue from online advertising. To achieve this, we use strategies learned during intensive online advertising on social networks and PPC (Pay Per Click). We know how to thoroughly research the market, choose the right tools to find the optimal cost per click, and identify opportunities for optimizing advertising campaigns. We actively use tools such as Google Keyword Planner, Google Analytics, Google Trends, Facebook Audience Insights, Twitter/LinkedIn Analytics, Hootsuite, and either Semrush or Ahrefs.
We act just like in basketball, where the game requires teamwork, strategy, communication, and quick reactions. So far, we have introduced the market in Croatia and the region to brands such as John Masters Organics, Revitalash, MADARA Cosmetics, Aronia Original, Natulique Hair Colours, Sachajuan, and many others. We connect top natural cosmetic brands with the public in collaboration with media and influencers. We build and maintain your brand’s reputation. We create personalized strategies and campaigns that will highlight your brand to the audience.
As distributors, leveraging market penetration strategies involves aggressively promoting our products to outshine competitors and capture a larger share of the market. This could entail offering competitive pricing, enhancing product features to surpass those of competitors, and intensifying our marketing efforts through targeted advertising and strategic partnerships. By deeply understanding customer needs and market dynamics, we aim to increase our product’s visibility and adoption, securing a dominant position in the market.
